Verbatim Launches InSight™ Portable USB Hard Drives with an Always On Display

CHARLOTTE, NC (August 17, 2009) – With the announcement today of its new InSight™ Portable USB Hard Drives, Verbatim® Americas, LLC, the world’s leader in storage media technology, takes hard drive design to a new dimension. The sleek, durable enclosure is enhanced with a premium piano black finish that will appeal to professional as well as home users.  Additionally, the InSight Portable Hard Drive features an Always On display, which automatically calculates and continuously displays the customizable drive name and available free space, even when the drive is disconnected from the computer. Shipping now, the palm-sized external hard drive will enable Windows® and Mac® users to instantly add 320GB or 500GB of stylish, removable capacity to their notebook or desktop systems.

CHARLOTTE, NC (August 17, 2009) – With the announcement today of its new InSight™ Portable USB Hard Drives, Verbatim® Americas, LLC, the world’s leader in storage media technology, takes hard drive design to a new dimension. The sleek, durable enclosure is enhanced with a premium piano black finish that will appeal to professional as well as home users.  Additionally, the InSight Portable Hard Drive features an Always On display, which automatically calculates and continuously displays the customizable drive name and available free space, even when the drive is disconnected from the computer. Shipping now, the palm-sized external hard drive will enable Windows® and Mac® users to instantly add 320GB or 500GB of stylish, removable capacity to their notebook or desktop systems.
 
“The new enclosure design for InSight Portable Hard Drives adds a touch of elegance to the external hard drive product category,” says Charles Klinker, Verbatim’s Director of Marketing, HDD Products. “Users have the option to personalize their drive’s name, e.g., TUNES&PICS, which, along with the free space, shows on the 32 x 128-pixel display even when the drive is unplugged from the user’s computer. The ability to quickly glance at several drives and identify the one that has pictures of the kids, your music collection or video library, for example, adds a level of convenience not previously available in portable hard drives.”

Both 320GB and 500GB-capacity drives include Nero BackItUp Essentials, a complete data protection solution, allowing full, automatic system backup and restore functions.  Easy-to-use, the software guides the user to set up scheduled backups by date and/or time. Nero BackItUp Essentials also features data encryption with password control options, providing data security and peace of mind when traveling or storing the drive.

Designed to fit easily on a desktop or to be taken on-the-go, Verbatim’s new InSight Portable Hard Drives weigh less than 6 ounces (164 g), and measure 6 in. X 3.4 in. X 0.63 in. (153 mm x 87 mm x 16 mm).

The 2.5” drives have a 5400rpm spindle speed and 8MB of cache memory to optimize performance. Equipped with a USB 2.0 port, the bus-powered drives achieve high-speed transfer rates of up to 480MB/sec.

Backed by a 5-year limited warranty, InSight Portable Hard Drives deliver unique functionality, safety, security, and reliability to all computer users.

Availability and Pricing
Designed for Windows Vista, XP or 2000 and Mac OS 9.x or higher systems, Verbatim InSight Portable Hard Drives are available through Verbatim retail partners such as Best Buy.  Suggested retail prices are US$119.99 for the 320GB drive and US$149.99 for the 500GB drive. Backed by a 5-year limited warranty, the complete package includes the InSight Portable Hard Drive, a USB cable, Nero BackItUp Essentials Software for Windows, and a Quick Start Guide.   

About Verbatim
Verbatim’s businesses in the Americas, Europe/Middle East/Africa and Asia Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd.  MKM’s parent company, Mitsubishi Chemical Corporation (MCC), is Japan's largest chemical company.

Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and
broadly distributed worldwide.  For more information, contact Verbatim Americas, LLC, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188. In Europe, Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK, (+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 4-1-23, Shiba, Minato-ku, Tokyo 108-8415, Japan (+81) 3-5454-3972. Or visit the web site at www.verbatim.com and select the country of your location.

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Verbatim is a registered trademark of Verbatim Americas, LLC.  Other company and product names contained herein are trademarks of their respective companies. Specifications subject to change without notice.

1MB = 1,000,000 bytes 1GB = 1,000,000,000 bytes. Some of the capacity is used for formatting and other functions and thus is not available for data storage

Editor’s Note: For photos and more information on Verbatim’s new InSight Portable HDs, contact Andy Marken, Marken Communications, Inc.; (408) 986-0100 or email andy@markencom.com