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Verbatim Maintains #1 Position In Global CD, DVD Media
Leading Supplier of Quality, Marketshare Across Full Range of CD, DVD Media
Widely recognized for delivering the latest advances in optical storage technology and the highest quality, Verbatim continued to be the leading producer of CD and DVD media according to Santa Clara Consulting Group (SCCG). The leading research firm in removable media, SCCG, reported that Verbatim lead the market in next generation DVD media while maintaining its marketshare leadership in CD media.
SCCG reported that Verbatim continued to capture nearly 12 percent of the CD and DVD media market. The firm noted that the new higher capacity, higher performance discs combined with lower cost to the consumer because of production efficiencies should keep stimulate media demand robust demand through 2010.
Committed to advancing CD/DVD technology, Verbatim and its parent company, Mitsubishi® Kagaku Media Company (MKM), invest heavily in supporting the performance and compatibility efforts of the industry’s leading DVD burner and recorder manufacturers. Leveraging its experience and expertise, Verbatim was the first to begin volume shipments of higher speed single-layer (4.7GB) DVD+/-R media this last year and has been able to rapidly ramp its shipment of double-layer (8.5GB) media to customers around the world.
Analysts at IDC who look at the broader consumer and business markets note that the falling consumer prices for DVD burners and recorders will increase dramatically for the next two years. They note that factors driving the consumer demand for CD and DVD media include digital cameras, camcorders and camphones as well as people saving more internet-based information and timeshifting/archiving TV programs. Business and institution applications include email archiving as well as healthcare and legal storage requirements.
“The volume of data doubles every 12-18 months,” one IDC analyst noted. “People increasingly are capturing, saving and sharing that information whether it is audio, video or documents. Inexpensive devices combined with low-cost CD/DVD media allows them choose and use media based on short-term and long-term needs.”
Founded in 1969, Verbatim has been a leading data storage innovator for more than 35 years. One of the first to deliver magneto-optical media, Verbatim was a pioneering partner with Philips and Sony in 1993 to launch CD-R media. In addition to broadening the CDR/RW market and enhancing the read/write speeds, Verbatim was instrumental in launching DVD media in 1997.
Customer-driven, Verbatim and MKM focus on establishing media technology with refined product development technology and commercializing it as rapidly as possible.
This past year, Verbatim was the first to develop and deliver 16x DVD+/-R, high speed DVD+/-RW and DVD+R double layer media.
“Our engineering and development teams developed a lot of media design and production expertise this past year as they helped develop the specifications and took on the task of developing a whole new set of prototype, process and production procedures,” Randy Queen, Verbatim’s president, said recently. “We have been applying this expertise, where appropriate, across the entire CD and DVD product line to deliver media that has the broadest range of compatibility and read/write reliability. At the same time we have been able to deliver this quality consistency and improve production yields thus lowering the cost to the consumer as rapidly as possible.”
Even though the company doesn’t see significant demand for blue-ray technology DVD media for several years, Queen noted that the company is aggressively working on the write-once and rewritable media to not only be ready for demand as it arrives but also incorporate what they learn in today’s products.
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